When starting your own business, the thought of marketing on social media can be overwhelming. With so many different social media platforms to choose from, it can be difficult to decide which one will work best for your business. How do you decide what the best social media platform to market your business is?
You may think, “If I have an account on every social media platform, I must be being seen by tons of potential customers and my business will do amazing, right?”
It’s much better to pick a few social media platforms that cater to your type of business and your target audience.
Not only will you attract the kind of customers you’re looking for, but it will be much easier to manage and grow three social media accounts versus six.
So how do you know which social media platforms are the best choices for your company? Keep reading to find out if your business should be tweeting or snap-chatting.
Instagram is all about photos, so it seems obvious that if you’re selling a product, you need to be marketing your business on Instagram. Potential customers want to see what they’re buying.
Whether you’re selling hand-made soap or you own a restaurant, nothing is going to attract followers and potential customers more effectively than beautiful pictures of your goods.
If you’re selling a service, you can still use Instagram to market your business, it just depends on the type of service you offer. Personal trainers can post pictures of themselves training hard in the gym and make-up artists can share photos of makeovers they’ve done.
If you’re starting your own accounting business, consider that Instagram is probably not the best choice for you.
Just like Instagram, if you’re selling a product, Pinterest is the place for you. Uploading quality photos of your products to Pinterest can attract a lot of attention to your business.
Keeping in mind that the majority of Pinterest users are women, some of the most common boards that users have are Fashion, Weddings, Beauty and Home Decor to name a few. If your business relates to any of those subjects, then start sharing on Pinterest now!
Pinterest is also an amazing platform for bloggers. You can drastically improve your reach by pinning your blog posts and by having Pinterest share buttons on your blog. Although it has been shown that users very rarely buy items through Pinterest, you can create a lot of awareness about your business through having a Pinterest account.
Think of LinkedIn as more of a corporate social media platform for networking. So if your business is more on the creative side or you’re looking to attract customers to your store or restaurant, LinkedIn is not necessarily the place for you.
If you’re a freelancer, then you should definitely be on LinkedIn as it’s a great platform for finding jobs, networking with people in your industry and connecting with potential new clients. Companies that are in finance, marketing or tech would really fit in to LinkedIn’s corporate-like platform.
If your target audience is a younger crowd, then you might want to give Snapchat a shot. Snapchat allows you create video and photo stories that will delete themselves after 24 hours.
Since content on Snapchat is deleted, you don’t necessarily have to worry about spending hours creating professional content, it’s the most fun and care-free platform of the bunch. Unlike Twitter and Instagram though, only your followers can see your content on Snapchat, so you really have to build a a large following for it to be worthwhile.
YouTube is an amazing platform where subscribers can feel truly connected to you but it’s not for everyone. If you’re selling a product, instead of creating your own YouTube channel, it’s probably more beneficial for you to partner with a YouTuber who already has a following who can review your product or introduce it to their subscribers.
If you do love being in front of the camera and have a lot to talk about, YouTube could be a great platform for you, especially since there is an opportunity to make money from YouTube depending on the amount of views you get on your videos.
Almost any type of business can benefit from having a Facebook business page as it’s the most popular social media platform of them all and it’s so versatile. It’s easy to use and a great place to start if the idea of social media marketing really intimidates you.
On Facebook you can share written posts, photos and videos. Your customers can also leave reviews on your Facebook page and “check-in” to your business which is great free advertising for you as it allows a customer’s friends to find out about you as well. Just be sure to make a Facebook business page, don’t try to turn your personal profile into a profile for your business!
Twitter, like Facebook, can be beneficial to most types of businesses as well. Although you are a bit limited with Twitter because of the number of characters you can tweet, it’s more socially accepted to post many tweets a day, unlike on other social media platforms where followers might get annoyed seeing multiple posts within an hour.
Your customers can also easily interact with you directly and help promote your business by tagging you directly in posts, which makes it a great platform to handle customer service as well. Hashtags and re-tweets make it very easy to reach a larger audience and not just your own followers.
Hopefully you now have a better idea of what the best social media platforms for your business are, now get out there and starting marketing your biz!