Guide to Choosing A Freelance Writing Niche

If you’re a freelance writing newbie, choosing a freelance writing niche can seem like a daunting decision to make. There are so many niches that you can write about and you have so many different interests. How do you decide what niche is best for you? What if you make the wrong decision?

Woah, calm down! No need to stress!

There are some super, simple steps to figuring out what niche is best for you!

And remember, you can change your niche if you find it’s not working for you!

But let’s get down to basics first.

Will picking a niche help or hurt your freelance writing business?

Writing in many different niches may seem like a good way to make lots of money but it can actually mean you’ll earn less money. And nobody wants to earn less money!

Choosing a freelance writing niche is an important step in turning your freelance writing side-gig into a profitable career.

Think of this as your guide to freelance writing niches. I’m going to let you in on why choosing a niche will be a profitable move for your business and show you how to decide what niche will work best for you.

Plus as an extra bonus, I’ll save you a little research time and provide you with a freelance writing niche list with over 30 options.

Keep reading and you’ll have your profitable niche figured out in no time!


Benefits of Choosing A Niche

There are many benefits to picking one freelance writing niche and sticking to it!

While it is true that you can be successful writing in multiple niches, it will be highly beneficial to choose one niche that will be your main focus or specialty!


Reduces Your Learning Curve

If you focus on one niche, it will drastically reduce your learning curve!

If you are a freelance writer who doesn’t have a ton of experience starting out, picking one niche will be so much easier.

Instead of having to study multiple different industries, you only have to study one. This means you’ll be writing like an expert in no time!


Clients Will Find You

For the most part, your potential clients are not getting on Google or LinkedIn and searching “freelance writer”.

They’re going to be searching for a freelance writer for their specific industry, for example, “finance blog writer” or “healthcare writer”.

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If you market yourself with your niche clearly stated on your website, profiles, headlines, etc. you’re going to be much easier to find and clients will easily see how you can help their business right away!


You’ll Be Valued as an Expert

You’ve probably heard that old phrase “ A jack of all trades is a master of none”.  When marketing yourself to clients, you should keep this phrase in mind.

If you “specialize” in too many niches, you might come across scatterbrained to potential clients.

And that’s not a good look!

*If you feel you MUST specialize in more than one niche, limit yourself to 3 at the very most. And ideally, they should be similar or relatable to one another.*

If you market yourself as a real estate, pet-care, parenting AND  insurance writer, that real estate company you’ve pitched your services to might pass you up for someone who specializes in real estate. On the other hand, if you market yourself as a “real estate writer”, you come across as an expert in all things real estate.

Being an expert in your niche means you’re worth more money too!


How to Choose Your Freelance Writing Niche

Here is a simple equation that will help you find your perfect freelance writing niche.

Step 1: What Are Your Interests? What Is Your Experience?

For some freelance writers, picking a niche is an easy task. For example, if you went to school for accounting or worked in a bank, the finance writing niche would be an obvious great choice.

My niche is B2B Digital Marketing. 

I previously worked in office administration for a B2B consulting business where I developed an interest in digital marketing and content marketing. So when it was time to decide what my freelance writing niche would be, the decision was an easy one to make.

If you feel like you don’t have any work experience that could relate to any freelance writing niches, don’t freak out!

Write down a list of your interests and strengths and compare it with Step 2 below as well as the niche list.

Take a look at numerous different niches, read blog posts within that niche and see if it seems like a good fit for you. Choose a niche that sparks an interest in you and one you think you could write about for a long time.

And remember you can learn about your niche as you go or change it anytime!


Step 2: Is There A Market/Need?

When choosing a freelance writing niche, there are other factors to consider than just what you’re interested in.

You need to determine whether there is market or need for the niche you want to write in and the services you want to offer.

Say you’re a talented violin player…you’ve decided your niche is going to be classical music and you’re going to target your blog writing services to schools for classical music.

That’s wonderful and all but is there a market for that? Will you be able to make a steady living writing about that niche? You’re going to have to do a little research to find out.

And there is a simple check you can do in order to see if there is a need for your writing niche.

Try googling your niche and see what comes up. If there are a lot of results then there is a market for your niche!


Browse some job boards like ProBlogger as well to see what type of companies are hiring.

If you’re not seeing any results for the niche you’ve chosen, you may want to re-think your freelance writing niche.


List of Freelance Writing Niches

Here is a list of freelance writing niches to get you started. Keep in mind some of these niches are more profitable than others.

  1. Finance
  2. Technology
  3. Digital Marketing
  4. Accounting
  5. Content Marketing
  6. Healthcare
  7. Parenting
  8. WordPress
  9. Fitness
  10. Web Design
  11. Real Estate
  12. Software and IT
  13. Education
  14. Psychology
  15. Environment/Green-Living
  16. Marijuana
  17. Pet-Care
  18. Review Writing
  19. Creative/Fiction Writing
  20. Lifestyle/Advice/Self-Help
  21. Food/Restaurants
  22. Travel
  23. Hotels
  24. Resume Writing
  25. Business Plan Writing
  26. Journalism/News
  27. Grant Writing
  28. Non-Profit/Charity
  29. Translation Services
  30. E-commerce
  31. Insurance
  32. Legal
  33. Fashion/Beauty


Now start brainstorming and find your perfect and profitable writing niche!

Try different things!


Just get writing! And if you need an extra push to get started with freelance writing, check out these tips!

guide to choosing a freelance writing niche


And now that we’ve got a better understanding of choosing a profitable freelance writing niche, let’s chat! Let me know in the comment section what your niche is and how you chose it!